Foreign furniture business players have now stepped up their pace of entering the China market. For instance, Airland, a mattress and bedding manufacturer from Hong Kong, has in recent years snapped up the distributorship of foreign brands such as Serta for the Greater China region whilst Ashley Property Furnishing, a main American brand, has been expanding into the China market place on a major scale. Up to the third quarter of 2015, worldwide furnishings retail giant IKEA had opened 18 stores in China. The company intends to expedite its pace of expansion in China to take the quantity of stores in the country to 34 by 2020.
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